- This TED Talk ties into our last unit because the previous unit focused on advertisements as did the TED Talk. The TED Talk was about how Nike advertises to consumers in order to make the most profit and to appeal to the most people. By creating a new shoe, with a different story each week, Nike is the most profitable company, both for the consumer and Nike itself. This link goes more in detail about Nike's advertisement and stocks. This relates to the previous unit because the Talk talks about how Nike is the best at advertising to consumers, while the last unit was about the different ways to appeal to teens.
- Nike sells to two markets, which consist of the secondary market and the retail market. The secondary market appeals to the sneaker heads, while the retail market appeals more to the average person.
- If there was a ‘Stock Market of Things’ I would buy many different types of shoes. I would buy shoes because I am literally addicted to them. I have a ton of them and there isn’t any reason I can’t have more. Buying more shoes from other dealers would give me joy and give me a wider range of shoes to choose from when I get ready in the morning. There is no doubt that if I were to ever sell anything for a ‘Stock Market of Things’ I would choose to sell shoes.
Monday, February 13, 2017
Monday, February 6, 2017
- In the link for my previous blog, the article talks about a man and desire to help people by raising money through a marathon. The genre of the article is a human interest story. This falls under, “to inform and entertain.”
- The article uses a bit of description and more problem and solution. I feel this way because the article describes his adventure through the whole process of arranging the marathon and raising money to help people. However, the focus of the article has the problem of people in need. Eventually, through perseverance and courage, he raises enough money to help the needy people. The man found a problem and found a solution by organizing a marathon to raise money. For these reasons, the article uses both description and problem and solution.
- Self-driving cars are the most interesting topic mentioned in this article. Self-driving cars are the most interesting because while I feel that they could be beneficial, they could also be a hazard or hard for some people to deal with. In the article, it states that in the near future there will be many people shuttling themselves around in self-driving cars. I feel that if everyone had a self-driving car then the roads would be much safer. However, some people would have panic attacks if they had no control of the car. Self-driving cars are the most interesting idea because they are the most probable to be created within decades.
Monday, January 30, 2017
- Non-fiction is the reading of real material rather than fantasy or fiction. One example of non-fiction is a textbook.
- I believe textbooks and curriculum have shifted from anthologies of short stories and prose to dissecting non-fiction because in the real world you are going to deal with non-fictional text on a daily basis. People normally don’t read fictional signs or booklets to figure out where they are going or how to use something. If that was the case, people could be in California when their intentions were to go to Florida or our phones might not work properly. Also, it’s so important that people know how to read non-fiction for safety reasons. It’s simply not realistic to learn how to understand and read fiction when you aren’t going to use it when you grow up in life.
Monday, January 23, 2017
- “More than one-third (35.7 percent) of adults are considered to be obese.” Link Exercising daily is common among many people. However, there are the exceptions who don’t exercise daily. These people are at a higher risk for weight gain, decrease in mental health and mood, and they run the risk of catching diseases. Link Although many people believe exercising daily is boring and has no benefits except weight loss, studies show that daily exercise boosts your mood and mental health, is a huge factor when trying to lose weight, and lowers the chance of contracting diseases.
- Romeo is a better husband for Juliet because he truly loved her. Paris wanted to marry Juliet for money alone. The only reason Juliet even considered marrying Paris was because her parents wanted her to marry him and he had a ton of money. He didn’t actually love Juliet, while Romeo had a true love for her. In Act 5 Scene 3, Romeo professes his love for Juliet right before he dies. This shows that Romeo was willing to take his life for Juliet just so he could be with her again. Also, Romeo gave up his name, Montague, so that he could marry Juliet. With this in mind, Romeo clearly cared enough about Juliet to simply give up his lifestyle and the way he was raised. Romeo is a better husband for Juliet.
Monday, January 9, 2017
- Frederick the great changed the perceived value of the potato by declaring the potato a royal vegetable. He instructed guards to guard the potato garden day and night but not guard it close enough that people couldn’t steal the potatoes. By making such a big deal out of potatoes but still allowing people to steal some, more people believed that potatoes were very special and they had to have them. This extended the demand for potatoes, which led to the popularity of the potato to increase dramatically. Ataturk used perceived value to deter the women from wearing the veil in Turkey by wearing it, while still discouraging people to wear it. He forced prostitutes to wear the veil. Eventually, people stopped wearing veils because he changed their perspective of the veils. Ataturk changed the way people saw the veil rather than changing the actual veil, which could have led to problems. He was very successful and in changing the minds of the people who wore veils. This TED talk gives more information on perceived value. https://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man#t-105517
- Rory’s idea about changing the train ride falls under perceived value because they didn’t actually change the amount of time you ride the train but rather how long the train ride seems. Instead of spending 6 billion dollars to shorten the train ride by a microscopic 40 minutes, the designers were able to change the way people viewed the length of the train ride. Most people would view the train ride as fun with the celebrities walking up and down the train handing out drinks. They don not worry about the amount of time consumed by the train ride. The train ride doesn’t physically change but changes the outlook on the ride.
- Changing people’s perspective is more effective than trying to change reality because trying to physically change something could possibly cost a ton of money and there most likely won’t be as much conflict. Changing reality entirely is an extremely difficult process, while changing people’s perspective is a small change. For example, I like iPhones, while my friend prefers Samsung's. Instead of taking her phone and changing some parts to create and iPhone, which would cost me a ton of money, I told her about the benefits and all the things an iPhone can do a Samsung can’t. This didn’t create any conflict and I still got my point across. A couple months later she switched to an iPhone. Overall, changing people’s perspective is more effective than changing reality.
Tuesday, December 13, 2016
- Polls/surveys are not reliable. Many people writing the surveys are looking for specific answers. Essentially, the author’s of the survey are trying to manipulate the survey takers. This allows the author to gather positive information for their claim, instead of the honest answer, which most likely won’t back up their claim. For example, recently in class, my classmates and I were required to give a survey to support why our two hooks were the best. I had to manipulate the audience with the questions in a way that they would choose one of the hooks that I thought was the best. In doing so, I was able to gather the positive information I was looking for.
- Throughout the argument unit, value ads have caused me the most trouble. Messaging, badge, and branding value are hard to decipher because they are so similar. Also, when looking at an advertisement, it wasn’t always obvious what value it was or the advertisement would present the value in a way I hadn’t seen before. For this reason, I struggle to decide what value an advertisement had encompassed.
- https://www.youtube.com/watch?v=taW_SQIEeLk This advertisement uses two hooks, which consist of celebrity appeal and hyperbole. Katy Perry is a celebrity. Therefore, it uses celebrity appeal. Also, hyperbole is used because it exaggerates the beauty of your eyes when you use Covergirl. I believe this advertisement is using badge value. It is using badge value because Katy Perry is basically saying if you wear Covergirl makeup you will feel better, look better, and be better than everyone else.
Monday, December 5, 2016
- It is extremely important to support an argument with data because it helps persuade the audience. With data present, the audience has a reason to believe you. If you provide facts, then it removes any doubt from the audience's mind. They have no reason not to believe you in this case. Providing charts or places you can go to find the information also proves that you aren’t hiding anything that they wouldn’t want to hear. For example, I really want to go on a mission trip. However, I had to provide data to support my reasoning for going on a mission trip. I informed my parents about how much it would cost, the benefits, where I would be going, and who I would be going with. If I didn’t provide this information, my parents would be a lot less likely to allow me to go on a mission trip. For more information about the importance of supporting an argument visit the following site. https://www.umt.edu/writingcenter/docs/resourcesforwriters/waystosupportanargument.pdf
- An alternate claim would be important to an advertising firm because it would allow them to find the weaknesses of competing companies. When a company finds a weakness, they can capitalize on it and make it a point of emphasis. This will allow the company to seem unique compared to competing companies. Also, an alternate claim can show a company where their flaws are so they can better their company.
- Ms. Van Dop and my peers are the audience for the upcoming paper I am writing. Ms. Van Dop is the teacher who will be grading my paper. Some of my peers or classmates will also be reading this paper. I’m trying to prove to my classmates that my two hooks are the best. I will prove to them that my two hooks are the best through the data I collect from my alternate claim.